Hey, I'm Esther Moses

Automation Strategist & Meta Ads Expert

“I help powerhouse coaches, consultants, and service providers stop leaking leads, fix what’s broken behind the scenes, and finally scale with systems that sell. ”

Your Business Isn’t Stuck — Your Backend Is.

Turn chaos into high-converting systems, done-for-you.

◼️ Automation. ◼️ Meta Ads. ◼️ Scalable Client Growth.

Feeling Like You’re Doing Everything… But Nothing Is Moving?

You didn’t start your business to live in your DMs, chase flaky leads, or spend your days stuck in tech that doesn’t convert.
But now it feels like the backend of your business is running you.

❌ You're stuck manually following up with leads.
❌ You’re spending money on ads but can’t track what’s working.
❌ You’re overwhelmed with tools that don’t talk to each other.
❌ You’re constantly launching but never scaling.

You're doing the most — but still falling short.
And the worst part? You know your offer works… but your systems don’t.

From Chaotic Backend to Consistent Booked Clients

Imagine waking up to qualified leads already in your funnel.
Imagine sales calls booked, reminders sent, follow-ups automated — all while you’re offline.

That’s not a dream. That’s what we build.

I help you:

✔️ Automate lead follow-ups, bookings, and client onboarding
✔️ Set up Meta ads that don’t just get clicks — but convert
✔️ Build backend systems that work without you in them

So you can finally scale without spinning in circles.
More leads. More structure. More cash collected — without the burnout.

Let's Work Together

Done-for-You Systems + Ads That Turn Chaos into Clients

Audit

Spot the leaks. Stop the chaos. Start converting.

In this 60-minute intensive, we’ll audit your entire backend or ad strategy — from how leads are captured, followed up, and booked, to where you’re losing time and money.

You’ll walk away with a clear diagnosis and a custom action plan.

Set Up

Done-for-you automation / Meta ads built to scale.

We build high-converting systems and ad campaigns that do the heavy lifting — lead response, qualification, booking, nurturing, and ad creative that drives results.

You show up to calls. We handle the tech and traffic.

Management

Ongoing support so you can scale in peace.

You’ve got leads coming in — now let’s make sure it runs like a machine. We manage your backend systems and Meta ads with optimization, strategy, reporting, and ongoing improvements.

Hi There!

Let’s get one thing straight: chaos doesn’t scale.

I’ve spent over a decade in the online business world, and for the last 3 years, I’ve been the silent operator behind dozens of six-figure brands—cleaning up backend chaos and turning it into streamlined, scalable systems that print revenue.

I started as a virtual assistant—but not the kind that just takes tasks off your plate. I was the strategic partner automating client onboarding, dialing in email marketing, optimizing sales workflows, running Meta ads, and building backends that work harder than you do.

And no matter the niche, I saw the same bottlenecks:

❌ Brilliant women with premium offers, stalled by messy systems.
❌ Coaches losing thousands because no one followed up with warm leads, or took to long to follow up.
❌ Founders stuck in service delivery instead of scaling impact and income.

That’s where I stepped in—and built something better.

I'm Esther

Automation Strategist. Ads Expert. Chaos-to-Clients Queen.

Ready to Let Your Backend Do the Heavy Lifting?

It’s time to stop running your business by hand and start scaling with systems that work harder than you do—so you can grow to $100k+ months without chasing leads, managing chaos, or doing it all yourself.